So far I have talked about immigrants in the media, positive vs. negative message framing, advertising in the media, and the different ways to effectively advertise. Now I would like to take a look at the way mental illness is framed in the media. The link above talks about a shooting that occurred in 2014 and the role that mental illness played in that shooting. One of the statements in the article reads “The vast majority of people with Asperger’s are law-abiding citizens that don’t act violently against others…. It’s highly unlikely Asperger’s alone would explain these violent acts.” If this is the case, why is that news outlets are so quick to label violent acts, such as this shooting, as being the result of mental illness? I would like everyone to keep that question in mind when they watch the video. I would also like everyone to take into consideration the situational factors that may have contributed to the man’s act of violence.