Message Framing in the media
by George
The power of social media
Here is my last video. It discusses the implications for positive vs negative media on our world views. Let me know what you think.
The power of media
As our blog is coming to an end, I want to highlight a more general understanding of the media and the power that it has to promote positivity or negative, or to have a negative or positive affect. I hope that by looking at my blog post everyone has gotten a better understanding of the different areas that media can effect and have strong influence upon. However, although the media is very powerful, we ultimately have the power to influence what the media portrays. The different areas of the media portray what they believe what the consumer wants see. Therefore, we have the power. As a society, we must acknowledge our responsibility to hold the media accountable and ensure that it is educating the public in an effective way.
The truth about individuals with mental illness
My previous post discussed an article about a shooting that occurred in 2014 and it’s relation to mental illness. Often times, individuals with mental illness such as bipolar disorder, schizophrenia, and dissociative identity disorder are often portrayed as violent, crazy, and/or dangerous. However, that is not a accurate dicription of individuals with mental illness. The video below discusses the struggles of individuals with mental illness due to the stigma they face, and gives a more accurate description of individuals with mental illness. Let me know your thoughts and opinions. http://www.cbsnews.com/videos/stigma-against-mental-illnesses-hinders-progress
mental illness in the media
http://www.cbsnews.com/news/mental-illness-in-spotlight-after-uc-santa-barbara-rampage/
So far I have talked about immigrants in the media, positive vs. negative message framing, advertising in the media, and the different ways to effectively advertise. Now I would like to take a look at the way mental illness is framed in the media. The link above talks about a shooting that occurred in 2014 and the role that mental illness played in that shooting. One of the statements in the article reads “The vast majority of people with Asperger’s are law-abiding citizens that don’t act violently against others…. It’s highly unlikely Asperger’s alone would explain these violent acts.” If this is the case, why is that news outlets are so quick to label violent acts, such as this shooting, as being the result of mental illness? I would like everyone to keep that question in mind when they watch the video. I would also like everyone to take into consideration the situational factors that may have contributed to the man’s act of violence.
misleading ads
This video is about 2 years old. Although it is a bit dated it is still a perfect example of how advertisements can be misleading.
Message framing: Persuasion tactics
I would like to take this post to inform everyone of some important factors that should be considered with every advertisement, article, or public message. Some common tactics include, but are not limited to:
Placement
The most effective media messages are placed at the right time, right place, with the right message. For example, a McDonald’s commercial placed in between popular children television shows depicting the toys that come with a happy meal, or hair products advertised during the commercial break of a drama television show. By examining the placement of a media message, you can understand who the advertiser is target-marketing and for what purpose.
Approach
Media messages are often phrased in terms of either positive or negative, gain or loss. For example, a politician may air a negatively framed message about his competition, or marijuana may be called a drug, or plant, in order to promote a negative, or positive message. When viewing such messages, take the initiative to view the other side of the story to get a better understanding of how to form your opinion.
Words
The words within the message can be a good indicator of the communicator’s standpoint. They can be a good indicator for biased opinions and whether a source is reliable or not.
Psychology 465 